With most, if not all, indoor trade shows either postponed or canceled in 2020 and 2021, companies turned to the alternative, albeit unorthodox, solution of outdoor corporate exhibits. They offered brands the opportunity to showcase their products and services while complying with the standard operating procedures (SOPs).
Here are all the reasons Sky Expo Rentals wants you to consider attending an outdoor trade show.
Outdoor Exhibits Comply with COVID SOPs
As discussed above, it’s easier to comply with COVID SOPs with outdoor exhibits than with indoor ones. Pre-pandemic indoor venues were overcrowded, stuffy, and cramped. Post-pandemic, they constantly bend government advisories and pose high risks for the attendees.
Outdoor displays are a much safer option in this regard because:
- They have natural ventilation.
- They have plenty of room to observe social distancing.
- They have plenty of room to do many other things, such as waiting in lines, standing at one exhibit for as long as you want, and conversing with company representatives and each other.
Outdoor Exhibits are More Affordable
Most businesses gave up on trade shows because their dwindling attendance during the pandemic wasn’t worth the thousands of dollars they spent on erecting a single booth. However, Forbes predicted that trade show booths would return to their original status after COVID-19, and they were right.
Trade shows are back in business if the recently-concluded World Expo is any indication. However, if you’re hesitant about spending your marketing budget on an indoor booth, investing in an outdoor alternative isn’t such a bad idea. They cost less because you don’t have to pay for the ventilation and other utilities. Start with the outdoors and, if the returns are high, make your way indoors.
Outdoor Installations are Highly Adaptable
Adaptability is the best thing about outdoor trade show booths. You can set them up in a mobile or permanent exhibit environment without much trouble. While they have to be customized for their surroundings, they can help you meet your marketing goals with no more than a few tweaks. For instance, windy weather is the main concern with outdoor mobile exhibits. As long as your signage is sturdy against those gusts, you have nothing to worry about.
Let us know if you need to customize your outdoor exhibit display for the weather or anything else. We provide outdoor expo rentals with SOPs and virtual trade show services for anyone looking to stay safe without compromising their brand voice and creativity.
Get in touch with our exhibit design consultants to get started on your outdoor display.