According to a pre-COVID report, an overwhelming 65% who attended corporate events believed live demonstrations helped them understand a product or service better. Keep in mind that these attendees would’ve included buyers and investors.
Keep reading to understand how availing corporate event management services can help a business attract investment opportunities.
Visibility Makes the (Corporate) World Go Round
Visibility is the stepping stone of every company. Corporate events are a great way to attract the right investors because they’re an opportunity to mingle and pitch your message. See them as an opportunity to present your products and services to multiple investors at the same time and place.
That would save you a lot of time pitching to investors separately and help you avoid investors who aren’t that keen on your brand. Try to attend events where your potential investors are likely to be. For instance, if you’re selling sports equipment, you might just want to attend sporting events or charity fundraisers to increase investment opportunities.
Enlighten the Staff to Enlighten Your Investors
Team-building activities might be fun, but they don’t focus on your specific products or services. Your staff will be bringing in the investors, so you must train them about any new products, services, or features.
Building a corporate event specifically around such staff training isn’t a bad idea. You can even mix it up with team-building activities to make it educational and fun for your team members. Remember: the better your employees know what they’re selling, the better they will be at answering the investors’ questions.
An Opportunity to Position Yourself as an Authority
There are several types of corporate events. You don’t just have to organize a corporate event for your employees or investors. You can also host or attend a trade show, which is the perfect way to reinforce yourself as an industry leader.
Trade shows are events attended by companies, potential customers, and interested investors. These events are like business fairs where you can present or introduce your products and services to attract new customers and investment opportunities. However, attending a trade show isn’t as simple as it sounds.
It involves negotiating booth space, promotions, advertising, and pitching opportunities where you can have the stage and the audience’s undivided attention. Sky Expo Rentals can help you iron out these details. Recruit our corporate event services and speak to our exhibit design consultants to get things moving on your first trade show display.
Reach out for any queries and concerns regarding our corporate exhibit rentals.