Trade shows can be implemented at any stage of a marketing campaign to boost interest, increase visibility, improve customer retention, and attract investment. Bolstering interest, confidence, and loyalty in your products and services means bolstering your knowledge about trade show planning.
Read on if you want to know how Sky Expo Rentals organizes successful trade show events.
Outline Your Objectives
Before planning any trade show, we ask our client to set goals on which we could focus our efforts. End objectives could include:
- Your target audience.
- Your intentions for attending the trade show. (Brand awareness, lead generation, and so on.)
- The edge, if any, you may have on your competition.
- The best features of your products and services.
If possible, quantify the above objectives. For instance, if your goal is to attract leads, let us know how many you want to generate, and we’ll try to meet that ballpark.
Select the Right Trade Show
There are 7,426 trade shows and other corporate events taking place in the US this year, so selecting the one relevant to your business can seem daunting. There are several ways to start your search, but we recommend filtering out the biggest exhibitions in your industry.
That’ll leave you with just the smaller trade shows. Select the ones that target your industry the best by researching the customers and businesses in attendance, and you’re sure to earn the best bang for your buck and time.
Align Your Objective with Your Trade Show Booth
Your booth should be a reflection of your end objectives. For instance, if your end goal is to increase visibility, you should set up a booth with ambient backlit messages visible from far away. You can also increase visibility through in-booth presentations and taking questions. Of course, that would mean setting up a stage and making seating arrangements.
This is only one example of how your end goals can determine your booth design. Unfortunately, it’s not easy to tell what your booth may need to meet your objectives, so it’s better to reach out to our professional exhibition design consultants.
Request trade show program management in any of these US locations, and you’re sure to have the best display in the room. Choose permanent exhibit solutions or go for our more COVID-friendly virtual exhibit services to attract the masses without letting a pesky pandemic get in your way.
Reach out for more information about our trade show rental services.